Embracing Down-to-earth and Responsible Living:

In an age characterized by mass production and relentless commercialization, Tau stands as a haven for those who cherish down-to-earth and responsible living. Our vision is to become a destination for well-read and well-traveled individuals who yearn for products that transcend the ordinary, products that can create a meaningful difference in the world, and products that can't be found on the shelves of stores everywhere.

Sourcing with Heart and Purpose:

At Tau, our approach to sourcing products is deeply rooted in our founders' unwavering connection to the African continent and their commitment to ethical practices. Casey-Jay and Orin, born and raised in South Africa, share a profound bond with the land, and this connection drives our sourcing endeavors. They travel frequently, crisscrossing this beautiful nation, sourcing products from every corner, whether it's the coastal cities in the eastern KwaZulu-Natal province, the iconic Cape Town on the southwest coast, or venturing further north to the bustling City of Gold, Johannesburg, and the untamed landscapes of North West into Botswana. But our sourcing journey doesn't stop there.

If we're not on South African soil, we're often found in the heart of East Africa, in Kenya. Here, we go beyond just sourcing African products. Orin is on a remarkable venture with Painted Wolves, a company dedicated to fostering sustainable ecosystems across the African continent. From carbon emission reporting to catalysing the transformation of safari lodges into beacons of sustainability. Orin and Painted Wolves work tirelessly to push the boundaries of what's possible.

Our Partner: All Across Africa 

All Across Africa's work is rooted in a powerful belief in the transformative potential of individuals. Together, they seamlessly blend the elegance and sustainability of handmade products with the boundless reach and opportunities offered by global markets. The result is a remarkably equitable business model that directly empowers artisans, bringing about tangible transformation in our partner communities across Rwanda, Uganda, Ghana, and Tanzania.

We take immense pride in showcasing and promoting the ethically handcrafted good produced by All Across Africa, each bearing the certification under the Nest Standards and the Seal of Ethical Handcraft for homes and workshops. Our partnership with All Across Africa is not just an honor; it is a source of immense pride. Together with All Across Africa, we co-create a world that that marked with meaning connections, boundless opportunities, and a deep sense of pride in the positive change we bring to communities. 

Behind every purchase at Tau lies a profound narrative of empowerment and change:

Our mission is a beacon of hope, refining commerce and reshaping the narrative of trade. We firmly believe that by recognising the immense talent and craftsmanship of African artisans, we can uplift their standard of living. By creating a global marketplace for their creations, we provide these artisans with access to a broader customer base, unlocking new economic opportunities and expanding their reach.

As these artisans thrive, they can invest in essential areas such as education, healthcare, and infrastructure. This creates a positive ripple effect that extends far beyond individual households, enriching entire communities and beyond.